Dashboard
The Creator Economy
Who's selling — and how concentrated it really is.
9,869
Active sellers
and growing
10.0%
Top 10's share
of all listings
42.8%
Ship just one product
of all sellers
For all the talk of marketplace giants, the catalogue is strikingly un-concentrated: the top ten sellers hold under a tenth of it, and a huge share of sellers have shipped exactly one product. Saturation here looks like atomisation, not consolidation.
Active sellers over time
New sellers per month and the cumulative seller base
as of May 2026
How much each seller ships
Most sellers ship only a handful of products
as of May 2026
The most prolific sellers
Sellers ranked by catalogue size
as of May 2026
About these numbers
Drawn from the MythicLemon Marketplace Index and recomputed each reporting period. Full methodology →