Data insight
83% of all reviews are five stars
When almost everything is five stars, the rating is wallpaper.
Every review's star rating
Almost everything is rated five stars — so the rating stops being a signal
Buyer-activity figures (questions, reviews and ratings) are complete through September 2024 and are shown unchanged for reference; later periods are not yet reflected in this metric.
You might expect ratings to do the sorting. They don't. With nearly everything clustered just shy of five stars, the rating stops being a signal and becomes decoration.
What actually decides a sale is being found and trusted at a glance — not a marginally higher star average.
Note on coverage. Buyer-activity figures (questions, reviews and ratings) are complete through September 2024 and are shown unchanged for reference; later periods are not yet reflected in this metric.
About this number
From the MythicLemon Marketplace Index, recomputed for this reporting period. Buyer-activity coverage is complete through September 2024. Methodology →