Data insight
Material packs quietly overtook audio in new releases
Watch what sellers make, not just what's on the shelf.
New releases: materials vs audio
Material releases pulled ahead of audio — a quiet shift in what sellers make
as of May 2026
| Year | Materials | Audio |
|---|---|---|
| 2018 | 227 | 319 |
| 2019 | 146 | 350 |
| 2020 | 367 | 583 |
| 2021 | 286 | 731 |
| 2022 | 489 | 946 |
| 2023 | 910 | 1241 |
| 2024 | 1450 | 2053 |
| 2025 | 3047 | 1860 |
| 2026 | 1522 | 511 |
Category mix drifts, and the rate of change is a leading indicator of the next oversupplied shelf. Materials overtaking audio is exactly that kind of early signal.
If you track where new supply is accelerating, you can see crowding coming before the reviews-per-listing collapse confirms it.
About this number
From the MythicLemon Marketplace Index, recomputed for this reporting period. Catalogue coverage is complete through May 2026. Methodology →