Data insight
43% of sellers have shipped exactly one product
The marketplace runs on a very long tail.
How much each seller ships
Most sellers ship only a handful of products
as of May 2026
For all the talk of marketplace giants, this is overwhelmingly a long-tail store. Most sellers appear once and never return.
That cuts both ways: the barrier to entry is low, but so is the half-life of attention — another reason a single well-supported product beats a scatter of one-offs.
About this number
From the MythicLemon Marketplace Index, recomputed for this reporting period. Catalogue coverage is complete through May 2026. Methodology →