Data insight

Sellers cluster obsessively on .99 price points

There are price magnets, and there are dead zones.

The most common exact prices

Sellers cluster hard on .99 price points

as of May 2026
A handful of .99 price points — led by $19.99 — soak up a huge share of the catalogue, with conspicuous gaps in between.
MythicLemon Marketplace Index ↓ CSV

Pricing on the marketplace isn't smooth; it's a set of magnets. Listings pile onto $9.99, $19.99 and $29.99 and largely avoid the spaces between.

For a seller, the takeaway is practical: pricing just off a magnet rarely pays, and the empty bands above $30 are thinner and less contested than they look.

About this number

From the MythicLemon Marketplace Index, recomputed for this reporting period. Catalogue coverage is complete through May 2026. Methodology →

Report a bug