Data insight
70% of 2023's listings never got a single review
Most of the catalogue surfaces for no one.
Share of listings with no reviews, by launch year
Even older cohorts are mostly silent — and it gets worse every year
Launch cohorts shown only through 2023 so each had at least a year of buyer activity before our coverage ends (September 2024).
| Launch year | No reviews % |
|---|---|
| 2015 | 43.1 |
| 2016 | 51.7 |
| 2017 | 54.1 |
| 2018 | 54.6 |
| 2019 | 42.9 |
| 2020 | 45.3 |
| 2021 | 53.3 |
| 2022 | 61.4 |
| 2023 | 70.1 |
Behind the handful of visible bestsellers sits a long, silent tail of products that shipped, surfaced for no one, and were never heard from again — and the silence deepens with every newer cohort.
The lesson is freeing: sheer volume isn't the moat most sellers assume. Picking a category buyers already crowd into beats adding one more lookalike to the pile.
Launch cohorts shown only through 2023 so each had at least a year of buyer activity before our coverage ends (September 2024).
About this number
From the MythicLemon Marketplace Index, recomputed for this reporting period. Buyer-activity coverage is complete through September 2024. Methodology →