Data insight
70% of 2023's listings never got a single review
Most of the catalogue surfaces for no one.
Share of listings with no reviews, by launch year
Even older cohorts are mostly silent — and it gets worse every year
Launch cohorts shown only through 2023 so each had at least a year of buyer activity before our coverage ends (September 2024).
Behind the handful of visible bestsellers sits a long, silent tail of products that shipped, surfaced for no one, and were never heard from again — and the silence deepens with every newer cohort.
The lesson is freeing: sheer volume isn't the moat most sellers assume. Picking a category buyers already crowd into beats adding one more lookalike to the pile.
Launch cohorts shown only through 2023 so each had at least a year of buyer activity before our coverage ends (September 2024).
About this number
From the MythicLemon Marketplace Index, recomputed for this reporting period. Buyer-activity coverage is complete through September 2024. Methodology →