Monthly report · as of August 2025
The State of the Unreal Marketplace — August 2025
Our monthly read on what's selling, what isn't, and where the gaps are.
The marketplace in August 2025
As of August 2025, the Unreal Engine asset marketplace held 60,474 listings from 8,199 sellers. The catalogue rose 45% over the year, with 1,727 new listings arriving in the month — new-release volume rose 43% year-on-year.
Every figure here is drawn from the MythicLemon Marketplace Index and recomputed for this reporting period — a snapshot of the marketplace as it stood at month-end, not a forecast.
Catalogue growth
New listings per month and the cumulative catalogue
Supply is concentrated in one shelf
3d models dominate the catalogue at 54.6% of all listings (33,024 of 60,474). The next-largest categories — audio and materials — together account for a far smaller slice. Supply, in other words, keeps piling onto the single most crowded shelf in the store.
Catalogue by category
Share of the catalogue, by category
Pricing barely moves
The median listing price sits at $19.98, with 2.7% of the catalogue given away free. These are low-consideration purchases settled on the listing page in seconds — being found and trusted at a glance matters more than a marginally lower price.
Typical price over time
Median and mean price of the catalogue, reconstructed for each month
The engine is moving house
UE5 now accounts for 82.6% of recent new releases, while only 41.9% of the version-tagged catalogue overall is on UE5 — a large body of proven UE4 content sitting on a thinner UE5 shelf as studios upgrade. The fastest products to win are often UE4 winners with demonstrated demand, rebuilt cleanly for UE5.
UE5 vs UE4 in new releases
Share of each month's new releases targeting UE5 vs UE4
But buyers are looking elsewhere
Ranked by buyer questions per listing — the clearest demand signal the marketplace produces — the order nearly inverts the supply picture. Game Templates pull 43.1 questions per listing; 3d models pull just 2.5. The most crowded shelf is among the least asked-about, and the categories buyers interrogate hardest are comparatively thin on supply.
Note on coverage. Buyer-activity figures (questions, reviews and ratings) are complete through September 2024 and are shown unchanged for reference; later periods are not yet reflected in this metric.
Buyer demand by category
Buyer questions per listing — the clearest read on demand per unit of supply
Buyer-activity figures (questions, reviews and ratings) are complete through September 2024 and are shown unchanged for reference; later periods are not yet reflected in this metric.
What this means if you sell here
The strategy more or less writes itself: build where buyers are dense rather than where sellers are, make engine-version support explicit and current, and treat the questions buyers ask as a free product backlog. In a catalogue this large and this uniformly rated, being findable and being trusted is the whole game.
The catalogue, category by category
| Category | Listings | Share |
|---|---|---|
| 3D Models | 33,024 | 54.6% |
| Audio | 8,067 | 13.3% |
| Materials | 6,461 | 10.7% |
| Tools & Plugins | 3,593 | 5.9% |
| Game Systems | 3,268 | 5.4% |
| VFX | 2,664 | 4.4% |
| Animation | 1,971 | 3.3% |
| UI | 829 | 1.4% |
| Game Templates | 499 | 0.8% |
| Smart Assets | 44 | 0.1% |
| Sprites & Flipbooks | 25 | 0.0% |
| Environments | 24 | 0.0% |
| Tutorials | 4 | 0.0% |
| 2D Assets | 1 | 0.0% |
Listings by category as of August 2025.
FAQ
How were these numbers produced?
They come from the MythicLemon Marketplace Index — our own compiled dataset of the Unreal Engine asset ecosystem — recomputed directly for this reporting period rather than sampled or estimated.
Why questions instead of reviews?
Reviews come from the small group who buy and then write something; questions come from a much larger crowd weighing a purchase, so they reveal demand with far less bias.
Coverage & method
An as-of snapshot computed from the MythicLemon Marketplace Index — the marketplace as it stood at month-end August 2025, not a forecast. Buyer-activity figures are complete through September 2024 and shown for reference. Full methodology →